Involvement
Brand Identity
Product design and development
Launched to market
Alvie is a groundbreaking platform designed to empower individuals facing cancer by integrating behavior change, app-based technology, and personalized human interaction. The platform optimizes health and well-being throughout the cancer journey.
Project Overview
Challenges
Why it mattered?
The project was initiated to provide Oliver with a digital platform that effectively showcases his photography and professional services. Our design studio was tasked with creating a website that not only displays high-quality images but also offers a user-friendly experience, aligning with the aesthetic and functional needs of a modern photography business.
Statistics 1 Label
Weeks
Approach
Solution
Why it mattered?
Why solution mattered?
How we achieved?
Foundation & Wireframing
After project kickoff, we set up dedicated communication channels to ensure smooth collaboration. Weekly client calls helped us capture requirements, resolve doubts, analyze competitors, and translate insights into moodboards and wireframes. Once finalized, these wireframes became the blueprint for the product.

Design & Alignment
With wireframes locked, we transitioned into the design phase. Following the same cycle of weekly calls, we refined visuals, incorporated client feedback, and finalized designs that aligned with the brand vision and user needs.

Development & Iteration
Approved designs were handed over for development, structured into agile sprints. Each sprint delivered working features, with demos shared for client feedback. Typically, five sprints were enough to build a robust, functional application.

Testing & Launch
Once development was complete, we conducted alpha and beta testing, shared builds with the client for validation, and fixed bugs to ensure reliability. The result was a polished app, successfully launched on marketplaces, ready to scale with users.

Final Design
Design Key Objective 01
Design Key Objective 02
Design Key Objective 03
Design Key Objective 04
Results overview
Final Design Summary
Mockups
Hear from
Martyn
I have worked with Abdeali since starting in my current role and would highly recommend him as a partner. We are a fast moving start-up and Abdeali is playing a crucial role in ensuring our product is able to meet the changing needs of our business. I find him to be an excellent partner, providing a great connection between us and his offshore team with excellent communication skills and dedication. On a personal level it is a pleasure dealing with Abdeali – he has a good temperament with a can-do attitude. He is dedicated and diligent, going the extra mile to take calls, oversee releases or respond to queries even at unsociable hours, and leads his team by example to deliver when he says he will which is really important for me as we have users and customers that depend on this!

Martyn
Head of product and compliance

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