Trellis
Social Networking & Professional Community Platform
Involvement
Product Strategy
Full-Stack Development
Mobile App Development
Cloud Architecture
Problems
Safe Professional Networking
Women needed a dedicated platform where they could ask sensitive career and business questions within a trusted, women-only environment without the noise and risks present in traditional open social networks.
Community Fragmentation
Existing professional networks lacked the granular community structures and moderation tools needed to create focused spaces for women to discuss industry-specific challenges, with no effective way to manage invite-only access and content moderation at scale.
Solutions
Women-Only Community Architecture:
Built a secure, invite-only platform with robust identity verification and community management tools, ensuring a trusted environment for professional discourse and peer support.
Community-Centric Design:
Developed an admin-managed community structure with granular permissions, content moderation workflows, and trending algorithms that surface relevant conversations whilst maintaining safety and quality standards.
Controlled Growth System:
Implemented an invite-only scalability model with admin-managed invitations, user verification flows, and analytics-driven insights to monitor community health and engagement patterns across different user cohorts.
Privacy-Focused Chat Infrastructure:
Created a flexible messaging system with user-controlled data sharing preferences, enabling women to connect one-to-one or in private groups whilst maintaining full control over their personal information.
What we did?
Designed and developed native mobile applications for iOS and Android with intuitive onboarding flows for profile creation, including interests, skills taxonomy, personality traits, and biographical information.
Built a sophisticated content management system supporting text and image-based posts with reactions, nested commenting, and real-time engagement across multiple communities.
Implemented advanced search and filtering capabilities with trending algorithms, community following, user following, and personalised content recommendations based on interests and engagement patterns.
Developed comprehensive moderation tools including user blocking, content reporting workflows, and admin review queues to maintain platform safety and community standards.
Integrated Mixpanel analytics for detailed user journey tracking, engagement metrics, and cohort analysis to inform product decisions and growth strategies.
Created a full-featured admin portal for user management, invitation distribution, content moderation, and community analytics with role-based access controls.
Key Results & Impact
Tech Stack
React Native
Node.js
PostgreSQL
Redis
Socket.io
AWS
Mixpanel
Firebase Cloud Messaging
Cloudinary
RESTful APIs
I approached Hatim with an idea and a vision: to create a professional social platform designed specifically for women—a safe, empowering space for asking questions, building connections, supporting one another, and fostering growth. From the moment I shared my concept, Hatim listened intently, understood my goals, and introduced me to the incredible team at Siya Tech. The Siya Tech team has been nothing short of outstanding—responsive, innovative, and committed to bringing my vision to life. They’ve gone above and beyond to create the MVP I envisioned, and I’m incredibly grateful for their expertise and dedication. A huge thank you to Hatim and the team for helping turn my idea into reality!
Rachel
Founder
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