Problems
Workplace Impact of Hormonal Health
84% of women experience hormonal health symptoms impacting work performance, with 3 in 5 considering career breaks due to personal health reasons and over 2 hours of weekly productivity lost to cycle-related challenges.
Gaps in Personalised Hormonal Care Solutions
Lack of accessible, data-driven hormonal health solutions that integrate personalised nutrition, cycle tracking, and corporate wellness support with evidence-based recommendations tailored to individual menstrual phases.
Solutions
AI-Powered Cycle Prediction & Nutrition Guidance
Built an AI-powered cycle prediction engine that analyses individual symptom patterns, hormonal fluctuations (FSH, LH, E2, PG), and menstrual history to accurately forecast cycles and recommend optimal nutrition across all four phases (Menstruation, Follicular, Ovulatory, Luteal).
Personalised Recipe & Nutrition Recommendation Engine
Engineered a sophisticated recipe personalisation system with extensive ingredient sourcing, automated nutritional calculations, and integration with major UK grocery retailers (Tesco, Sainsbury's, Lidl) to generate phase-specific meal plans with complete nutritional breakdowns.
Dual B2C–B2B Hormonal Health Platform
Developed a dual-platform architecture serving both B2C users and B2B corporate wellness programmes, featuring at-home hormone testing kits, 1:1 online consulting, symptom tracking, and data-driven nutrition recommendations
Clinical Content & Administration Platform
Created a comprehensive admin platform for managing users, recipes, ingredients, and clinical content, enabling the clinical team to deliver targeted resources and evidence-based strategies at scale
What we did?
Designed and implemented a secure OTP-based authentication system with comprehensive onboarding survey covering age, hormonal contraception, cycle regularity, bleeding patterns, symptoms, nutritional preferences, and shopping habits.
Built machine learning algorithms for menstrual cycle prediction and hormone level tracking across all cycle phases with daily symptom logging (cravings, bloating, mood swings, fatigue, cramps) and pattern analysis.
Developed a personalised recipe recommendation engine that processes survey data to generate weekly meal plans with complete grocery lists, calorie tracking, and macronutrient breakdowns (carbs, proteins, fats) whilst accommodating dietary restrictions (vegan, vegetarian, gluten-free, lactose-free).
Engineered an extensive ingredient database with automated nutritional calculation system, sourcing accurate nutrient levels and enabling recipe creation with expert nutritionist annotations and preparation instructions.
Created corporate wellness features including at-home testing kit delivery, results consultation with experts, fertility and post-natal care tracking, and perimenopause support for comprehensive employee health management.
Implemented real-time notification system, weekly/monthly symptom history analytics, ovulation tracking, and multi-retailer grocery integration for seamless meal planning and health monitoring.
Key Results and Impact
Tech Stack

React Native

TypeScript
Next.js

Node.js

Python

FastAPI

PostgreSQL

MongoDB

Redis
Elasticsearch
Scikit-learn

Docker

Kubernetes

Stripe
We worked with Hatim‘s team to build our MVP for Womco. Siya Tech immediately understood our product expectations from the start. We met with them on a weekly basis to discuss everything from the back end logic to the front end and UX/UI. The final result is great, and Siya Tech has been very cooperative in changing many UX details before releasing the final version on both App Store and Google Play. Looking forward to continue working together for the additional changes to be done and the service and support phase!

Annabel
Founder

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